Frame the decision
We identify who needs to decide what, by when, and what level of evidence is sufficient. This prevents a broad analytics rebuild when a focused answer will do.
Typical output: decision brief
Attribution process
A transparent route from disputed data to useful evidence.
Every engagement is shaped around a real decision. We examine the whole path between acquisition touchpoints and recognised revenue, then build only what your team can sustain.
Trace the signals
We map acquisition data, app events, identity links, transactions, refunds and finance records. Interviews reveal undocumented logic that system diagrams miss.
Typical output: evidence mapTest and reconcile
We run controlled comparisons across sources, isolate variance and distinguish harmless reporting differences from issues that change investment decisions.
Typical output: prioritised findingsDesign the useful state
Together we agree definitions, ownership, model logic and reporting views. Recommendations account for consent, platform constraints and your team's capacity.
Typical output: measurement blueprintEmbed and verify
We support implementation, validate critical paths and train the people who will use and maintain the system.
Typical output: verified handover
Working style
Collaborative, documented and independent of your tools.
We work with your existing analytics and data stack. Recommendations are based on fitness for the decision—not software resale or media spend.
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